You Need a Great Website

To have a great website, you need great tools to manage it. Unless your needs are very simple, that means you need a website content management system (CMS). Like any tool, the one you choose needs to meet your needs. We can help.

Start With The Basics

Make it easy to edit

You shouldn't need to know HTML to manage your website

The most basic function of a CMS is editing content. If your system doesn't do that well, then it isn't giving you what you need. It needs to be easy and intuitive, because you're going to be using it often. Editing content for non-technical users requires a good WYSIWYG editor and the ability to add, change, and move content around on the page. A marketer should worry about the marketing message, not the markup.

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Versioning

Oops! Put it back!

Business is constantly changing, and websites need to change with it. Being able to keep and manage multiple versions of your website content provides a level of safety when you make changes. If you make a mistake, you can go back to a previous version while you're fixing it. And if you only want temporary changes, in response to an event or announcement for example, having multiple versions at your fingertips makes that not only possible, but easy.

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Approval Workflow

Maybe someone should proofread it first?

Many business processes require input from different parts of the organization, and websites are no different. If nothing else, it's always a good idea to have a second set of eyes review and approve things before they go live. A good CMS needs to include the ability to tailor an approval workflow to the needs of your business.

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Many Languages

Business is global. Your website needs to speak the language of business.

To reach your customers, it helps to speak their language. When your business is global, or wants to become global, supporting multiple languages in your website is essential. Imagine yourself visiting a website in a language that you don't understand - how likely are you to buy? Your CMS needs to make supporting multiple languages easy.

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Choose The Best

Sitecore — Enterprise-Class Content Management and More

Manage more than just your content. Manage your whole customer experience.

Sitecore is the global leader in customer experience management software that lets marketers own the experience of every customer or prospect that engages with their brand. Sitecore delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue.

Sitecore's experience platform is deeply connected, delivering one connected experience across both on and off-line channels, empowering brands to easily engage in seamless conversations with their audiences when and where they want, in real time. The platform is incredibly easy to use, combining best-in-class web content management with marketing automation, email marketing, social media, e-commerce, optimization, and analytics into a single, unified platform. Sitecore captures every minute interaction – and intention – that customers and prospects have with a brand, both on a website and across other digital channels. And because the platform is deeply connected, marketers get this intelligence immediately, and can easily act on it in real-time, within the same session.

More than 3,500 of the world's leading brands – including American Express, Carnival Cruise Lines, easyJet, and Heineken – trust Sitecore to help them deliver the meaningful interactions that win customers for life.

Sitecore Certified Partner Searchlight Group is a Sitecore Certified Partner

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Kentico — A Ferrari For The Price of a Toyota

Everything digital marketing should be, minus the cost.

You want everything a best-practice website can be. And from project implementation to day-to-day campaigns, you want to stay in control. You want sophistication, made simple. That's why Kentico's Web Content Management Solution delivers a broad range of sophisticated features including user-friendly, plug-and-play modules that are quick to configure exactly to your needs. The result is uncompromising an CMS solution with far more of the risks and variables removed, at an affordable price.

You want a brand and buying experience that's tailored to every customer and an experience that's always optimized to be the best it could ever be. You need campaigns that can be analyzed, adapted, and made even more effective. You need the entire customer journey to be more manageable. Kentico's fully integrated, comprehensive tool-set is sophisticated digital marketing simplified to put, and keep, you in control.

With a fully integrated Online Marketing Solution, Kentico delivers up-to-the-minute digital marketing sophistication with automation, lead scoring, personalization, testing, analytics and more. And with Kentico you can increase engagement, extend your reach, build reputation, and gain valuable insights by easily integrating social media with your website and driving qualified traffic from Facebook, Twitter, and LinkedIn.

Kentico Partner Searchlight Group is a Kentico Partner

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