Leadership

Short product cycles and intense competition demand quick spin-up and delivery. Founded in 1993, Searchlight Group, Inc. has provided technology companies large and small with the additional marketing expertise they need. Today, we deliver on scores of projects each year, with the experience and capabilities to deliver your project on time and on budget.

Kevin Ohlson - President
For over 20 years, Kevin has helped companies market dozens of hardware and software products and services. Kevin blends his strong writing and communication talent with extensive firsthand expertise in product marketing and marketing communication. Prior to starting Searchlight, Kevin worked at Sun Microsystems (software, hardware, and government systems), Palantir (now ScanSoft), and Convergent (now Unisys). Kevin earned a degree in communication from Stanford University, and attended UCLA Graduate School of Management.

Robert Crowe - Chief Technologist
For over 20 years, Robert has been successfully combining his technical talent and marketing background to provide customer solutions. From web sites and web applications to prototypes, sales demos and eMarketing infrastructure, Robert and his team leverage their collective knowledge and wizardry onto each project. Robert holds a US patent for graphic algorithms he developed while at Xerox and did his undergraduate work in Computer Science and Business Economics at the University of California at Santa Cruz.

Many in our team of professionals have worked together for five or more years. Because we have worked together for so long, there's essentially no spin-up time. We know how to complement each other's work, without gaps or overlap.  Our capabilities include:

• Technical writing – consumer and enterprise
• Visual and Graphic Design
• Copyediting
• Product marketing, such as launch, user groups, trade shows, demand creation
• Product management, such as launch, internal field communication, end-of-life
• Web and interactive and experience design and development
• Content management system (CMS) implementation
• Behavioral targeting system design and implementation
• Information Architecture
• Salesforce.com development and integration
• Full text and faceted search system design
• Google Enterprise Appliance design and integration
• eMarketing systems, implementation, and services
• AJAX, DHTML, and DOM UI design
• ASP.NET development
• Database design and implementation
• PHP/MySQL development